WHIZ LIMITED - HIROAKI SHITANO ESTABLISHED AND DEBUTED "WHIZ LIMITED" IN TOKYO WITH THE AUTUMN / WINTER 2000 COLLECTION. IN SPITE OF THE BASIC MAINSTREAM ON THE STREET SCENE, HE DISPLAYED THE BRAND CONCEPT OF "INDIVIDUAL CLOTHING" TO PROPOSE DESIGN CONSCIOUS FASHION. HE OPENED A FLAGSHIP STORE "LUMP TOKYO" IN HARAJUKU IN 2003. HE HAS COLLABORATED WITH BRANDS SUCH AS: ADIDAS, NEW BALANCE, PUMA, ASICS, REEBOK, LEVIS, DISNEY, MARVEL, MASTERMIND JAPAN.




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